That question is going to take some serious meditation. All the Ultimate Questions do.
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I mean, seriously, how much IPA can one take? There's more to beer than hops.
Ha! I love when I see a Coors commercial and they give the impression that it is brewed high in the rocky mountains far from civilization. I work in Golden a few blocks away from Coors. Although a great city, Golden is not in the mountains...
I used to smoke cigarettes and I'm afraid smoking cigars will result in cravings so I abstain.
For sure. I use my touch of OCD to my advantage . I do agree that it's not hard to make good beer. Consistently really good, another story. Every time I make a beer I ask myself "Would I pay $ for this?". If the answer is no, I'm pissed. There's room for lots of approaches.