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Messages - reverseapachemaster

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The Steal This Beer podcast episode with Gene and Os from talkbeer goes into an interesting discussion about the acquisitions and why all of this makes sense when it seems so clearly like the driver is asleep at the wheel.

The short of what the host (Augie Carton) argues is that the share price for AB Inbev is based around the valuation of Bud/Bud Light as a premium brand. If there are craft beers selling at $20/bottle that's a higher valuation than the Bud products. So they can buy out a brewery in that space, produce an enormous volume and not just lower the product's price but lower the value per ounce of beer across that entire style. You can see that with BCBS and BA stouts, Wicked Weed and sours, etc.

I'm not entirely convinced that's true but it is an interesting theory. I do think it is partially true to the extent that protecting Bud is the number one priority and having beers selling at a greater premium was a problem to deal with; however, a lot of that also appears to be a desire to diversify and then conform craft breweries to the Bud production/sales method not the other way around. After all, both AB and Inbev have long been in the business of brewery acquisition.

The Pub / Re: Geuze Descriptor Suggestions
« on: May 02, 2018, 02:09:17 PM »
Gueuze can include a wide range of flavors. It might be more fun to give no descriptors and see what people come up with.

Flavors you could see can include honey, lemon, orange, cherry pie, mushroom, honeydew, minerality, earthiness, herbal, barnyard, horse blanket, wet dog, leather, almond, sherry, hay and a lot more. The acidity can be fairly low to fairly high--especially for some producers.

All Grain Brewing / Re: Blending
« on: April 29, 2018, 05:53:13 PM »
Ferment and then blend. You're right there will still be a lot of fermentable sugar left behind.

If you're kegging you have the option to blend and keg as it is or blend and see if it further ferments before kegging. If bottling you definitely should blend and see if there is further activity before bottling.

General Homebrew Discussion / Re: Jerrylo Hop Compatible?
« on: April 25, 2018, 05:36:15 PM »
Personally I wouldn't use Jarrylo with those hops. Jarrylo has a banana flavor more along the lines of the banana in Runts than actual bananas. Many people think it's a plastic-y flavor. While I don't mind it as a hop I do think it has a narrow realm where it is successful.

Generally I wouldn't have changed anything because lessons learned along the way are incredibly useful. There are a handful of pieces of equipment I could have done without.

Biggest thing I would have changed is taking most of the posted information online with less credibility. Too many people with high post counts or aggressive posting styles in forums saying very little of value.

Hop Growing / Re: Thoughts on newer hops
« on: April 24, 2018, 01:53:56 PM »
Depending upon how east you are in Kansas I'd expect your growing conditions are not much different from Missouri.

In my limited experience growing in a flat, hot climate I found English hops didn't hold up well at all, but I am not a great gardener. You might have better luck if you can give them some shade in the later part of the day and keep them well hydrated.

General Homebrew Discussion / Re: All grain small batch
« on: April 18, 2018, 03:40:06 PM »
I brew a lot of small batches. I was never happy doing BIAB on the stove with it. I just couldn't keep consistent mash temperatures. I have a coil stove, which is the worse for heat consistency. I could see a sous vide circulator or gas stove making that easier.

I bought a two gallon cooler. I'm on my third version of using it as a mash tun. I tried using a brew bag in it to avoid spending money changing out the spigot but didn't like the results. I barely modified the spigot but ended up with a lot of stuck mashes. I recently upgraded the ball valve on my larger cooler and used the leftover parts from that to fit a standard ball valve on the cooler.

Here's the original build:

I haven't had a chance to write up the newer build. It's pretty much the normal ball valve outlet for cooler mash tuns but I had to add some additional gaskets and washers to create a seal because the hole in the two gallon cooler is larger than a five or ten gallon cooler.

General Homebrew Discussion / Re: How's your LHBS doing?
« on: April 18, 2018, 03:33:04 PM »
I believe the numbers are correct that the hobby has/is retracted from its peak a few years ago.

Shopping for homebrewing has changed a lot in the past few years. BIAB cut out buying mash tun equipment and being able to buy these all-in-one brewing systems directly or through Amazon can't be helping. Similarly, a lot more people have kegerators at home for commercial beer which means they aren't buying that equipment from homebrew shops either.

Another issue is that homebrew shops are competing against their past sales. At least here the local craigslist always has several complete homebrew setup listings for dirt cheap. I know several people who bought $500 of equipment for $100 from people getting out of the hobby. Hard to imagine stores can survive just selling people grain and hops.

Beyond stores that have a competitive online presence or a strong local following, I don't know what will keep a lot of stores open in the current business model. A lot of stores will have to rethink their business model or close.

I'm moving to Denver next month so I'll bite the bullet at some point and try it.

I wouldn't say uncarbonated sour beer is my favorite but I've tasted enough while blending and bottling my own that I have some sense of how it should taste.

This got terrible in a hurry.

Maybe we can wipe out the trolling and make this a useful thread for good things to do in Portland--for which there are many.

All Grain Brewing / Re: Sour pH
« on: April 13, 2018, 06:37:39 PM »
At that low of a ph you might have some conversion problems and as a result have a starchy wort. You'll probably need to add brett or something else that can consume starch and plan for that beer to sit for a long time. It may not get too sour with just lacto because it's going to spend its time waiting for simple sugars to become available and then fight with yeast to metabolize them first.

Is it worth it to you to sit on this beer for more than a year and throw more money into it?

The wort is already made. I'd say ferment it out with S-05 and see how it is. It may not be too starchy and actually might be sour enough from the low mash ph that it's worth drinking as is.

General Homebrew Discussion / Re: Do you belong to a homebrew club?
« on: April 13, 2018, 02:31:28 PM »
I was a member of the most local club but I didn't feel I was getting anything out of membership. It felt like guys getting together as an excuse to drink. I don't have kids and my wife happily drinks with me so I don't need to leave the house just to drink. Add to that the club took a turn for the negative in how it was run and they moved the meetings to an inconvenient location and that was the end for me. There are other clubs in the Dallas/Fort Worth area but they are a long drive from my current house.

I'm moving to Denver next month. When I get fully moved in and brew a little I might look at local clubs to join.

Ingredients / Re: Wild hops
« on: April 02, 2018, 01:19:13 PM »
Growing and brewing with it will be the easiest test. Centennial is not too hard to distinguish. As it starts to grow you can also compare pictures of the plants. Some hop plants have distinguishing features.

Yeast and Fermentation / Re: Getting sour.
« on: March 31, 2018, 04:59:01 PM »
You need to be sure it is at or close enough to terminal gravity to avoid bottle bombs.


Cold crashing won't do anything.The LAB will continue souring and brett will continue fermenting. At four months the beer is probably not close to reaching its terminal gravity.

If you like where the beer is right now your best course of action is to bottle, carbonate for a couple weeks at room temperature and then store them cold to be consumed immediately.

Kegging and Bottling / Re: Small batch bottling method.
« on: March 31, 2018, 04:55:20 PM »
Same as regular bottle bucket procedure for larger batches. I drilled a hole in a food grade two gallon bucket so it fits the normal bottle bucket spigot.

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