« on: March 19, 2015, 07:34:14 AM »
In my professional experience I find that fanning the flames of the disagreement rarely serves to bring the parties to a settlement, especially while fanning the flames the party takes swipes at the other side's business practices and misstates the law. That's all Innovation is doing here. If they have a legitimate interest in reaching an agreement then there's no need to run to social media (or the media) to make it into a PR fight. Now Bell's has an incentive not to accept the agreement because it will appear as an admission that they did something wrong by asserting their own rights in a trademark dispute and that they have dysfunctional business practices. No business is coming to the bargaining table in that position unless they have to. Bell's doesn't have to.