« on: May 11, 2016, 08:11:18 AM »
When I go back home to the tiny town where I grew up this is not the case. Most of that grocery store is still filled with BMC flagships, but they have started putting Blue Moon and other more flavorful beers from the same companies in the lineup (and their share of shelf is growing). I think this means that even in the biggest beer deserts tastes and minds are changing. Now it's just a matter of time....
What I see a lot in the major grocery stores/big box stores around Dallas has been an expanding amount of space going to non-industrial lager but when one looks closely the amount of non-MillerCoors and non-ABI beer is shrinking and the amount of crafty labels (for lack of a better term) has expanded greatly. At the local Kroger we used to have almost an entire side of the aisle for craft beer. Now that is 1/2 stocked with MillerCoors and ABI crafty labels and 1/2 craft brands. We're starting to get a lot more local breweries which means the shelf space per craft brand is going to shrink considerably.