I would do what chinaski suggests as the first option but I would just steep the smoked malt in the sparge water that you are going to use for the smoked portion. Kai's partigyle simulator will help you figure out all the necessary volumes.
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Definitely craft beer, but I hear Miller-Coors pretty much keeps their hands off the Leinenkugel brand.
How do we explain Sunset Wheat, then?
I don't know. I'm going by something a friend who works for MC told me. Why does anyone brew an American Wheat? I'm guessing a business decision- there's a market for American Wheat. Probably the same reason there's a BMC.