Ha, as soon as I ask I think to check and see if it works in Chrome on the same computer. Turns out it does.
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The main drawback is that if you submerge one in water for an extended period it will stop working.
They're saying "this is what craft brewing is" and they're defining it as small, independent, with no adjuncts to "lighten flavor," whatever that means.
. . .the movie, the song, the coffee houses, the software co, etc. are in totally different lines of business that have, with the possible exception of the movie, nothing to do with beer.
Agreed. Even so, the value of the Trademark should bear some weight in the argument - here they took a name that was already widely used by others for a use relating to beer and want to close the door behind them for future use by others where little to no confusion in the marketplace is occurring. Sometimes the law has to catch up to the facts in order to properly apply.
Strange Brew trademark (that is alive) was registered in 2007 for beer and beer supply retail.
The federal trademark is registered for the homebrew shop. The strange brewing brewery was established in 2010 and by the trademark has no chance to win this dispute.
From the homebrew shop perspective. They have to defend their trademark otherwise they would lose the trademark. It is that cut and dry. I do not think that homebrew shop owner is happy to pay the legal fees ether.
Tinfoil hat alert! One of the big brewers is behind this: