You guys buying grocery store coffee are missing out on good, quality roasted beans the way guys buying Shocktop are missing out on good craft beer. There is nothing better that a good cup of coffee from a quality roaster. Find one in your area and only resort to Starbucks or worse if they are closed when you remember you need coffee.
Yeah I see what you're saying here. I usually laugh when someone puts Shock Top in the "craft" category. I'll do my local duty and grab some Jittery Joes (used in Terrapin Wake N Bake) next time I'm in Athens