And, as we all know, craft beer is a slippery slope. the more you drink it the harder it is to drink a Bud Light.
I believe this, but, is it true?
When I look around the world I see a whole bunch of light and adjunct lagers everywhere, local brands not BMC.
Prohibition killed variety in the U.S., but, what caused brewers from other countries to brew light lagers? Was that shift due to massive marketing that duped the consumer, a push to save money by breweries, or consumer taste?
One former trend that may be on hiatus or may be gone is a beer drinker's tendency to always buy the same brand. If hipsters evolve to drinking just one beer, even if it's a craft style, BMC will be able to buy a few brands and maintain market share. I think that is what BMC is currently counting on. This is why they are buying a few craft brewers. They will market those in hopes of getting the 30-something's to evolve toward one brand, their brand.
PS. I prefer local beer and variety. My above comments are just me playing the devil's advocate.