I feel sorry for LHBS trying to make a go of it in smaller markets. I live in a town with a greater area population of about 50,000 people. The LHBS here closed 3 years ago, as he couldn't make a go of it. About a year ago, the local hardware store started selling supplies. I shop there as much as I can, but the one tough area is yeast. Liquid yeast needs to turnover quickly, so the hardware store only carries the most popular strains. They never have any Belgians, so I buy a lot on line. Their hops selection likewise is pretty limited.