I realize that they are a first wash, but still stand by my assertion that they are all a little to "cutesy", which would make me not recognize it as a beer company.
I completely agree. If you're going to have a non-relevant logo, it needs to have a good story, or be a really good logo. Left Hand is a good example of a distinct, easily-identified logo that's not brewery-related but has a story.
Apple logo has a "byte" out of it, Twitter has a little bird, etc. I could maybe see "Big Bug" being a name for an all-wild fermentation brewery. But it's kind of a terrible name and I'd change it before you sink a lot of money/effort into the brand.
I think the name of the brewery itself is a problem. It's probably the worst name I've heard for a brewery, beating out my previous worst "DC Brau Brewing Company." At least that name is relevant to the place and product, though it's also sort of gibberish.
Man its hard to keep a group of brewers/drinkers focused haha
The full story of the "BigBug" name can be found in this blogpost on our website http://www.bigbugbrewing.com/blog/what%E2%80%99sinaname
Our name is meaningful and has a great back story / metaphor which jives nicely with the current craft beer culture. It's about doing what you want, being true to yourself, and not letting people discourage you from living your life by your own rules. We will follow this philosophy when brewing our beers and I believe that people will appreciate our individuality, and enjoy the unique flavors and atmosphere we will provide. While the name may not scream beer in the traditional sense I think that it will set us apart from the crowd. I don't believe that logo's or names need to incorporate the product as long as the story is good and the brand is strong.
ps lets get this thread back on track and talk about logo feedback please!!