Again, the process.And you're assuming one that buys a kit like this wants to learn about it beyond the process. You don't think some see box mix convenience in a kit like this? Betty's brownies and my scratch brownies are different, yet they are both still brownies and I learned to bake.
Beat me to it. I know plenty of brewers (and there's probably alot more them than "us") that care less about the kit ingredients and just want to make good beer/brownies quickly and effectively with a minimum of fuss.
Well, that makes absolutely no sense to me. Why not just go buy the commercial beer? If you are that careless as a homebrewer the actual beer is most likely gonna taste better than your half ass homebrew anyway. Perhaps I'm an over-achiever.
"Am I doing this brewing thing right? Hey look, a kit of that beer I like. If I can make it taste close, I'll know if I'm doing well. Add-to-cart."
And why is it careless or half assed? Do we need to be like the video below with our ingredients to be full assed and really care?
I'm mostly playing devils advocate here. I find the ABI boogeyman outrage ridiculous.
I lost love for northern brewer when some of their products magically had 4.5 star ratings while getting trashed everywhere else. Can't tell me a homebrewer cared enough to complain on a forum/Reddit and not offer an "I'd give it zero stars if I could" rating. That and their ingredient prices have always been pretty outrageous.