« on: September 08, 2016, 12:00:18 PM »
Great read, but I don't buy the ease of distribution position. The different rules of varying jurisdictions alone are enough to prevent some smaller operators from trying to expand to other geographic markets. But at least one used it as a marketing edge - New Glarus "Only in Wisconsin". And their beers are solid.
New Glarus used to distribute in Chicago, but got fed up with the distributor shenanigans and went Wisconsin only. Their Moon Man APA is excellent, I'll be stocking up next week when I'm in Madison.