This is an interesting thread and I agree with most....
Usually on my way home from work on Fridays I stop at the local grocer and get a 6'er of beer from one of the 2 local craft breweries, Thomas Creek
or R J Rockers
but I am standing in line to check out with a multitude of BMC. Bud Light is still the #1 seller I believe.
For some reason folks crave "triple hopped" rice beer instead of a good IPA or tasty barley made drink. I think this is changing though and the big conglomerates want to jump in but don't want to let the cash cows to wander loose. Give the BMC crowd something too good and you will lose the high margin sale. They will like and want the better product but will not want to pay the premium so they are hitting the middle ground.