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Messages - majorvices

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1
The Pub / Re: "High End's" Message to Craft
« on: August 08, 2017, 03:43:29 PM »
Saw this on the door Kieth. Good on ya.




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Thanks Dwayne!

2
Beer Recipes / Re: Acid malt Berliner Weisse
« on: August 08, 2017, 03:42:21 PM »
Kettle souring is so easy and creates such a great example of a BW or Gose I can't see why not just go that direction. You will need to read the pH to know when to boil. But a pack of fresh lactobacillus and 24-72 hours is all you need, especially with the warm temps this time of the year.

3
General Homebrew Discussion / Re: Pics of recent brews?
« on: July 23, 2017, 08:11:09 AM »
Some tasty looking beers! I love looking through this thread! :)

4
Going Pro / Re: Help with NYS Farm Brewery Act Startup
« on: July 19, 2017, 03:18:45 AM »
The only advice I can give is consider starting off at least 3 bbl. You can hobble together a 3 bbl system pretty easy, even if you have to back to back batches from a 55 gallon homemade system into 3 bbl fermentors (it's not exactly 3 bbls but get's you close). If the value of the amount of beer you are brewing isn't greater than the value of the amount of time you spent making it then what is the point? You will actually end up spending money to serve people beer and, frankly, that doesn't make any sense.

I would also be personally irritated if I went to drink at a "farm brewery" and then found out out was contract brewed.

5
The Pub / Re: really regretting the cataract surgery
« on: July 11, 2017, 04:16:42 AM »
Hahaha! That gave me  a chuckle.

I just recently started having to wear glasses and it's driving me crazy!

6
Beer Recipes / Re: Golden Ale Recipe
« on: July 10, 2017, 03:09:00 AM »
All you need to do is add wood chips to secondary, rack your beer and add a fresh vial/pack of brett. You won't need a starter.

7
Yeast and Fermentation / Re: Dry yeast for Oktoberfest/Marzen?
« on: July 10, 2017, 03:06:07 AM »
34/70 , S-189 or S-23 would all do well IMO. I'd probably use -189.


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34/70 or S-189 both would work well. My personal preference is probably 34/70. I don't have enough experience with S-23 to recommend it (though I remember not caring for it several years back.)

8
Going Pro / Re: Retail License Questions
« on: July 09, 2017, 07:11:48 AM »
I'm sure few people if any have any clue to that question. You'd be better off contacting your local beverage control authority.

And as far as the legalese you posted, all I can tell you is that every brewery in Alabama that produces cider has to have a wine license. No exceptions.

9
The Pub / Re: "High End's" Message to Craft
« on: July 09, 2017, 07:08:55 AM »


I should take credit as well for derailing the topic a little... the pros/cons of the logo and the BA definition of craft vs noncraft are two separate topics and I have good and bad thoughts about both of those. 


It doesn't bother me that it got sidetracked! I think it has been interesting to see other's thoughts on the topic, even if they're wrong! ;)

10
The Pub / Re: "High End's" Message to Craft
« on: July 08, 2017, 09:20:31 AM »

The fight between craft and non-craft is nonsensical and hypocritical and based on emontions and hurts craft more than it helps craft. Non craft drinkers are portrayed as dumb oafish neanderthals while craft drinkers are portrayed as elitist snobby hipsters.  Yes, those are both the far extremes but that's what's getting painted in these videos and super bowl commercials and we're all getting caught in those same brushstrokes.

Just my .02$.

I don't totally disagree with you here but like Narvin I don't see this to have anything to do with logo. I will say that, in Huntsville, AL, I see a wide array of people from all walks of life in my tap room. From hipsters, to country folk to corporate professionals and families. Craft beer is reaching people in all walks of life, the "bearded-tattoo-hipster" thing is something InBev is trying to reinforce, but the BA logo doesn't do anything but tell you the brewery is independent.

I'll also add, I hadn't really intended this topic to be a "for or against" the BA's logo but a bout the ridiculous-winey-ass-cry-baby video I posted.

Seriously, if you haven't watched it, you should.

11
The Pub / Re: "High End's" Message to Craft
« on: July 08, 2017, 07:09:21 AM »


The BA's selling point is "local and independent is better".. better how? Better for the economy, better business practices, better for your community etc etc.  Over time most people will turn that into "better quality" or "tastes better".  Is the BA trying to intentionally mislead people? No, I don't think so, but they are certainly taking advantage of how human emotions work to push their message.  In essence that's how all advertising works.  Is it meant as a quality statement? No, but in 5 years that's not what people will remember about it.  People automatically assume "better quality" and pay a premium for things like "Natural", "No Corn Syrup", "Free Range", "Dolphin Safe" "GMO Free" etc etc, all of which are unregulated and mostly meaningless statements (Organic is the only one certified by the government) and don't always (or sometimes ever) equate to product quality.  It's a shell game.. and it always has been.

While I respect your profession as a food scientist and I agree with the "Angus Beef" argument (*to a point) you are only looking at this from one side of the coin and here is exactly why you are wrong: Big Beer is trying to make itself look like Craft. Even Wal Mart has gotten into the act making a beer brand that tricks the consumer into thinking they are drinking a craft beer and not clearly making a delineation that the beer is actually contract brewed by Wal Mart (for instance, Costco Does contract brews as well but it's under the "Kirkland" brand).

So, what you are basically saying is: you would prefer big money and big corporations to keep the consumer in the dark and you are fine with people being lead along like sheep with advertising, but a piece of information that lets people know they are drinking from a struggling independent brewery is a sham?

In the end, it's up to the consumer to educate themselves. There is no indication of quality by the BA logo but it does give you a piece of information that is valuable to both the consumer AND the business. It gives CRAFT breweries a way to separate themselves from "CRAFTY" brewing and big beer marketing.

*And, FTR, the difference between the "Angus Beef" label and the "BA" label is that the "Angus Beef" label is open to anyone whno buys Angus Beef. McDonald's has an Angus Beef burger. If McDonalds started opening up little hole-in-the wall BBQ places around the corner from your house, wouldn't you like to know? I sure would.

13
The Pub / Re: "High End's" Message to Craft
« on: July 06, 2017, 05:42:12 AM »
I'd like to support my local breweries but most are terrible. They sell a lot of beer, in my opinion, because they are local and not because they are higher quality or taste better. This all feels vaguely similar to the 80's when we were all told to buy American cars.. because well, they were American made. The problem was the quality of said vehicles were crap. The imports coming in from Japan were so much better and the value was undeniable. Eventually car companies had to either get their act together or go the way of the dinosaur, which they arguably did. It's my feeling if we support breweries based on criteria other then that.. we are enabling them to mediocrity. I want the beer I drink to be of high quality and taste good. I could give a rats ass how big the brewery is.

Unfortunately there is a lot of crap out there. There are times when I have opted for a Yuengling Lager over other local beers because I at least knew what I could expect from a Yuengling. I have also been dismayed a few times when I have picked my own beer up on the shelf and seen that it was 6 months old and way pasts its prime (when I see that I generally buy all of it off the shelf to get rid of it.)

It often amazes me at the crap people will drink, too. I've sat with friends and shared a six pack of diacetyl bomb local crap that I had to pour out but the 6 pack disappeared down people's bellies anyway..

But that will all work itself out in time. The bad breweries will start to disappear and the good breweries will get even better. Knowing that you are drinking beer from an Independent brewery doesn't make the beer tastes any better, but it does give you something to think about on how to spend your money. As in the case with Yuengling - I always choose to support an independent brewery.

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The Pub / Re: "High End's" Message to Craft
« on: July 02, 2017, 08:12:48 AM »
I agree, but people will. Same as is done with organic or free trade as mentioned earlier. The mark is going to mean this to some, can't stop that unless the BA changes it to read "independently owned, but could certainly be crap"

True. Organic doesn't necessarily mean better. But it still gives the consumer a little extra nugget of knowledge that may be useful to them. And if it gives the impression a beer is better, well, that's just marketing after all. Like I said, I think Wicked Weed's beers are fine. But it is their marketing that is really the impressive factor.

I used to stick up for the people who sold out but after watching that ridiculous video I have really changed my tune. Don't get me wrong, I'd still take the money. But I hope I wouldn't also compromise my integrity by making a winey-ass cry baby video the moment something doesn't go my way.

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The Pub / Re: "High End's" Message to Craft
« on: July 02, 2017, 07:39:34 AM »
Yeah, 81% of craft drinkers must be a skewed sample. If that many cared, macro wouldn't continue to hold 80%+ of he market.

Unfortunately people will place an expected quality bias on the label. Nothing the BA can do about that.

There should be no expectation of quality just because a label is designated as "independent". In my state we have a "Made in Alabama" logo that is obviously just there to inform people. It doesn't give any expectation of quality. But it does inform the consumer that is was locally made and, heck, I might spend an extra buck or two on a product I know was made in my state.

It is so obvious that this label will be very effective considering "High Ends" response. I just love it! I am so tickled to see their response video getting ridiculed across the internet. It's absolutely lovely.

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