Reading about this "Bud Black Crown" that they are releasing - http://www.businessweek.com/articles/2013-01-10/with-black-crown-budweiser-aims-to-refresh-the-brand
and I'm thinking "wow, they are really going to launch a flavorful lager type beer".
Then I am reading the most recent issue of "Beer Advocate" and see that the beer they are going to release as "Black Crown" is the beer that scored worse out of the "Project 12" pack (Batch No. 91406) It got a 69 and comments like "near cloying sweetness" and "misplaced carmel note".
I honestly haven't had the beer yet but I'm not expecting much with that score.
We all always say that we don't like Bud products but we respect the prowess of their brewing skills - so why can they not seem to make a truly great beer? I know most of it is marketing but I wonder how much of it is also just lack of understanding on how the beer scene is changing? Newspapers are failing (or have failed) across the country for the same types of reasons.