And you're assuming one that buys a kit like this wants to learn about it beyond the process. You don't think some see box mix convenience in a kit like this? Betty's brownies and my scratch brownies are different, yet they are both still brownies and I learned to bake.
Beat me to it. I know plenty of brewers (and there's probably alot more them than "us") that care less about the kit ingredients and just want to make good beer/brownies quickly and effectively with a minimum of fuss.
Well, that makes absolutely no sense to me. Why not just go buy the commercial beer? If you are that careless as a homebrewer the actual beer is most likely gonna taste better than your half ass homebrew anyway. Perhaps I'm an over-achiever.