I do not know.
It is hard to make bad beer these days. There is a lot of info out there. It is not mystery any more.
So solid beers are one of requirements but you need to give your consumer a message why they should buy your beer.
Your name and logo should project what you are all about.
What you can tell me about this one:
Hard to make bad beer? You mean people are trying to make some of this crap?
Sorry, OP, I know you are wanting to turn this back to topic. I've given my .02. I don't think the first one is too bad, and while I agree that people like a story I don't think it is too terribly important, as long as the beer is good. You story can always change, it's business not journalism.