If anyone still believes "they" still don't get it, read last weekends rather lengthy article from the Washington Post about AB InBev and their attempt at buying out the last 50% of Grupo Modelo. http://www.washingtonpost.com/business/beer-merger-would-worsen-existing-duopoly-by-ab-inbev-sabmiller/2013/02/01/efa78ce8-6b1c-11e2-af53-7b2b2a7510a8_story_4.html Interesting dance between the two bigs (ABI and SABMiller) who really do seem to get it. With craft beer at only 6% of US beersales, the efforts of these giants will place an even stronger hold over the distribution network. Craft beer will have a very difficult time expanding in the future. Yes, they do get it. Unfortunately...
Budweiser does not get it. They get marketing, don't get me wrong. But they don't get brewing. Their brewers get brewing, for sure. But the beers they produce are dictated by marketers in suits who don't understand beer.
Smaller breweries like Sam Adams and Sierra Nevada will continue to chip away at the beer scene in America, while even smaller craft brewers will continue to grow and BMC will continue to see their share of the market slip because those in charge are more interested in marketing than they are in brewing.
If anyone thinks that the trend will reverse and people will go back to bud lite and mich ultra, you should think again. The trend is going to continue to slide toward craft beer for the foreseeable future.