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Messages - majorvices

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4846
The Pub / Why does Budweiser just not get it?
« on: January 11, 2013, 10:00:19 PM »


I think, if you think Bud doesn't "get it," then you don't really "get" what Bud is doing.

Depends ... let's talk about it in 5 years and see how well Bud Black Crown does.... BTW, anyone remember Bud American Pale Ale?

4847
The Pub / Why does Budweiser just not get it?
« on: January 11, 2013, 06:30:03 PM »
I think the point is, they are losing market share to craft breweries and they put out psuedo-craft beer to compete with it but what they end up doing is just diluting their brand with more of the same.

4848
The Pub / Why does Budweiser just not get it?
« on: January 11, 2013, 05:18:19 PM »
I found all the Project 12 beers to be nasty.  They all tasted like Budweiser with subtle different nastiness depending on the bottle.  I have most of the 12 pack in the basement awaiting some poor fool who will drink it.

I know they can brew good beer as their Brewmasters Private Reserve was excellent.  They just don't do so regularly.



Granted, I have not had the project 12 so I should try it. But I did try the Brewmaster's Reserve Doppelbock a few years ago and it was one of the best doppelbocks I had ever tasted. So we know they can do it.

4849
The Pub / Why does Budweiser just not get it?
« on: January 11, 2013, 05:16:52 PM »
I agree with everyone that have pointed out that with ~90+% market share the big boys don't need to react just yet. 



Yep. That's just what Newspaper's thought about the internet. Then they found out it was it too late.

4850
General Homebrew Discussion / Soapy off flavor
« on: January 11, 2013, 04:46:20 PM »
Yeah, autolysis usually tastes "meaty" to me, but supposedly the fatty acids that the yeast spill out into the beer resembles the molecular structure of soap .... or some BS like that. ;)

4851
The Pub / Why does Budweiser just not get it?
« on: January 11, 2013, 04:28:18 PM »
Reading about this "Bud Black Crown" that they are releasing - http://www.businessweek.com/articles/2013-01-10/with-black-crown-budweiser-aims-to-refresh-the-brand and I'm thinking "wow, they are really going to launch a flavorful lager type beer".

Then I am reading the most recent issue of "Beer Advocate" and see that the beer they are going to release as "Black Crown" is the beer that scored worse out of the "Project 12" pack (Batch No. 91406) It got a 69 and comments like "near cloying sweetness" and "misplaced carmel note".

I honestly haven't had the beer yet but I'm not expecting much with that score.

We all always say that we don't like Bud products but we respect the prowess of their brewing skills - so why can they not seem to make a truly great beer? I know most of it is marketing but I wonder how much of it is also just lack of understanding on how the beer scene is changing? Newspapers are failing (or have failed) across the country for the same types of reasons.

4852
General Homebrew Discussion / Soapy off flavor
« on: January 11, 2013, 03:05:34 PM »
George Gix attributed soapy esters to lipids in the beer.  I have noticed soapy aromas especially when using EKG and Challenger hops.  Both were high in beta acids, and I have wondered if the oxidation of betas produced the soapy aroma. 

Also, I keep cognizant that sometimes we associate a flowery aroma with soap because soaps all use flowery fragrances and additives.  It may just be a normal hop aroma or flavor that over time we have come to associate with soap. 

Do you have a reference for autolysis producing soapy off-flavors?

The yeast break open and release their fatty acids into the wort. I believe it is in How to Brew, don't have a copy in front of me.

Tried an unscientific taste test last night and I swear, just the edge of a knife with a bit of gypsum mixed into the beer fixed 80% of the problem. Going to try a blind taste test tomorrow.

4853
The Pub / The OFFICIAL AHA 4M's NFL BULL SH$%^&TER'S THREAD!
« on: January 11, 2013, 02:42:02 AM »
Hey, a SEC team is National Champ.  Life is good.
Just having a laugh at Shep's joke.  Never heard that one before.

You are a GD yankee.  Damn yankees come to visit and go home.
GD yankees come to visit and stay.   ;D

right. my bad. ;)

4854
The Pub / The OFFICIAL AHA 4M's NFL BULL SH$%^&TER'S THREAD!
« on: January 10, 2013, 07:40:58 PM »
See, the whole "dis-Alabama" thing doesn't work on me since I am a damn yankee. ;) My wife, OTOH, is an alumnus and, trust me, you don't want to piss her off.

4855
General Homebrew Discussion / Soapy off flavor
« on: January 10, 2013, 07:38:18 PM »
I may try filling a corny nd letting it dissolve. I was thinking the gypsum would dissolve better in beer than water due to the lower pH.

4856
The Pub / The OFFICIAL AHA 4M's NFL BULL SH$%^&TER'S THREAD!
« on: January 10, 2013, 06:22:06 PM »
I was in a pool once.  In Hawaii.

Yeah, you seem like the kinda guy who would be in the pool rather than at the beach.
Like you never experimented with pools when you were younger.

Gene pools?

4857
General Homebrew Discussion / Soapy off flavor
« on: January 10, 2013, 06:16:23 PM »
Noonan stated that higher sulfate levels balance hop soapy flavors.

"Hoppy beers sometimes have an unpleasant soapy flavor. Calcium sulfate eliminates soapy flavors and accentuates a clean, piquant hop bitterness."

http://www.byo.com/stories/article/indices/56-water/313-brewing-water-tips-from-the-pros

I'm betting you hit the nail. I have not had my water tested in a long, long time and the local water is sourced differently.

You could add some gypsum to water to dissolve well, then do a little experiment adding sulfated water to a pint.

I was wondering if I could just add the gypsum directly to the pint, but I'll try the dissolving idea. Thanks!

4858
General Homebrew Discussion / Soapy off flavor
« on: January 10, 2013, 06:02:25 PM »
Noonan stated that higher sulfate levels balance hop soapy flavors.

"Hoppy beers sometimes have an unpleasant soapy flavor. Calcium sulfate eliminates soapy flavors and accentuates a clean, piquant hop bitterness."

http://www.byo.com/stories/article/indices/56-water/313-brewing-water-tips-from-the-pros

I'm betting you hit the nail. I have not had my water tested in a long, long time and the local water is sourced differently.

4859
The Pub / The OFFICIAL AHA 4M's NFL BULL SH$%^&TER'S THREAD!
« on: January 10, 2013, 05:56:09 PM »
I was in a pool once.  In Hawaii.

Yeah, you seem like the kinda guy who would be in the pool rather than at the beach.

4860
General Homebrew Discussion / Soapy off flavor
« on: January 10, 2013, 03:22:17 PM »
They were from two different pitches - in fact, I switched yeast strains on the last one. Definitely not a contamination flavor I am picking up.

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