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Messages - majorvices

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The Pub / Re: Finally arriving!
« on: October 12, 2010, 04:25:05 PM »
That's excellent!
How did you hook up with The Nook, for your debut?

the Nook is the "premiere" beer bar in town, at least for now. And if we want to sell beer there we have to launch through them. Its a pretty good place though.

As far as the electric kettle goes, I will post pics next week when I have the chance. I promise. The electric ketttle is awesome. It heats up about 3Xs faster than gas. I have two elements in my BK and if I run just one I get a very steady boil with no boil over. No wort scorching either. I was really worried about wort scorching and boil overs but it just hasn't been a problem. I am going to do the same thing on my home system as soon as I get a chance. I love it.

The Pub / Re: Finally arriving!
« on: October 12, 2010, 02:11:26 PM »
Did you get your soot problem resolved?  What fixed it?


Yeah - the problem was 2 fold. First, we had a wind screen on that was inhibiting the air intake (since initially we were brewing outside). Second, I had to play around with the jet height. After I fixed those there was almost no soot to speak of. But, we are all electric now - which is working way, way better than I ever anticipated. No gas at all right now.

The Pub / Re: Finally arriving!
« on: October 12, 2010, 06:22:08 AM »
Damn your nosy!  ;) I mentioned it before but its been a while. essentially a 1.5 bbl brewery back to back batching into 3 bbl fermenters. We also have 4 blickmann 42 gal. conicals for specialty brews. Going to ride it out like this for a while to test the market. Not planning on making any money right now, just float the ship.

Its a lot like having a big homebrew system. I got tired of brewing the same thing over and over again for the last 2 weeks so last week I went in and brewed a Tripel. Right now its a lot of fun being small. I'll be doing a lot of one off batches.

The Pub / Re: Finally arriving!
« on: October 12, 2010, 05:20:59 AM »
After the rest of the equipment comes in I will post some pics. I am limping along right now.

The Pub / Re: Finally arriving!
« on: October 12, 2010, 04:52:19 AM »
Its been a hell of a lot of work and a hell of a lot of fun. The brewing part has gone pretty smooth except for the fact that the water where I brew at now is a lot different than the water at my home and changes vastly from day to day - my pH is all over the map and requires some serious wrangling to bring it under control - we will be getting a RO system before too long. And the kegging has been a challenge and a great big learning experience. I've ended up screwing up a bunch of beer trying to get it into kegs.

One trick I learned - if your pH is high and you brewed yesterday you can use a small amount of spent grain to lower the pH. Works like a charm!  :)

Commercial Beer Reviews / Re: Great Divide's Tripel
« on: October 10, 2010, 06:20:27 AM »
Labels have more control over our purchase making decisions than most of us could ever realize.

So what does this label say?

or this label?

or this>

Labels mean crap to me as a pig in a pink dress is still a pig in a pink dress.

Posted  in an overly dramatic manner ;D :D

Those labels certainly say something. Otherwise, why bother putting anything on the labels except the name of the brewery in plain type? The label is a significant contributor to branding. Even in the case of a label that doesn't look "modern or professional" by our standards. Kitchy, funky, hand drawn - all that stuff is meant to attract. Its sets up your expectation.

Even Westvleteren's lack of a label is branding. It says quality in a way a label can't say. It's sells itself as "exclusive".

There's basically 7 triggers that a brand will inspire: Power, Trust, Mystique, Vice, Alarm, Lust, and Prestige. Just about any label will say this about a company, or a it will have a mixture of the two. For instance: Budweisser is going for Trust and Prestige. Sam Adams goes for Prestige. Blue Moon is going for Mystique. Brasserie Caracole is definitely going for Mystique. Stone is going for Vice and Prestige. It seems that GD is going for Prestige and Power. It's interesting that obviously changed the direction of their labels from previous branding. I'm not exactly sure their message is clear, but IMO the boldness of their designs probably is mean to jump out at you from the shelves, in spite of what Mike thinks. I'm not saying they are doing a great job at their branding - I'm just saying.  ;)

I think that all breweries, whether they know it or not, are aiming for one of those triggers with their branding. Likewise, everyone of us, whether we know it or not, are triggered by brand. Labels do influence people to pull the trigger on their purchase. In Thirsty's case, it looks like you are triggered by Mystique from the labels you have posted here and elsewhere.

The Pub / Re: Finally arriving!
« on: October 10, 2010, 05:18:33 AM »
If anyone is ever in the area shoot me a PM and I'll be sure to give you a tour of the brewery where the samples are free.

The Pub / Re: Finally arriving!
« on: October 09, 2010, 03:47:57 PM »
When will this beer be available in the Northeast?  ;D I cant wait.

On your way to visit tubercle, stop by and pick up a few growlers and bring 'em back home with ya! ;D

The Pub / Finally arriving!
« on: October 09, 2010, 08:35:49 AM »
Don't wanna steal Sean's thunder too much but check it - you'll need to scroll down.

The Pub / Re: What has two thumbs and is going pro?
« on: October 09, 2010, 08:28:07 AM »
<- This guy!

It's funnier if you see me do it in person. ::)

Sean Terrill
Assistant Brewer
Silverton Brewing Co.

Sucker. Geuss they'll soon be seeing about as much of you as of me.  8)

Seriously, congrats man. I'm having a blast. Not much time for forum surfing though.

Commercial Beer Reviews / Re: Great Divide's Tripel
« on: October 04, 2010, 12:57:29 PM »
If you boyz had some decent beer stores down there you'd quickly see how easy it is to pass over the GD stuff. Our local beer heaven has them in with other beers on a shelving unit and I'll admit they get lost in a sea of other more colorful and well thought out labels.
Here's a couple of shots someone took of about half the store, can you spot the GD?  Me neither... ;)

At one time the labels were not quite as bland. Yeti looked like this

Now it appears more bland like this

I seem to recall yet another Yeti label, but don't remember exactly what it looked like. Anyway, my point has been there beers are generally very good or better, their artwork is kinda bland.  ;)

We have a few beers stores now, you'd be surprised at the craft beer surge we are having right now. You may chucke, and that's fine - but pretty soon Huntsville, AL is going to be giving Asheville a run for its money. 3 craft breweries opened this year. Including mine. And the beers not all that bad either.

That said, I do know a thing or two about labels - I was a graphic designer for 20 years (still do freelance) and, while I see what you are saying about the labels not being the best thing ever to hit the market they are bold enough to be eye catching. I would argue the way the uses simple, contrasting color schemes and extremely bold type that they may actually be more eye catching than some. Now, intricate and interesting .... maybe a different story.

And, finally, like beer - art is subjective. I happen to think their designs are fine and I always notice them at the beer store.

Commercial Beer Reviews / Re: Great Divide's Tripel
« on: October 03, 2010, 08:42:15 PM »
It's almost not fair to compare Stone's branding to .... well ... anyone. They have done a fantastic job. But I do not think that GD has "generic" labels. They are basic, but they are attractive. I certainly don't think they are on line with Stone - those guys have the marketing thing wrapped up tight.

Label design and branding are subjective and - as a graphic designer and marketing guy - I would give GD a "B" .... maybe a "B-" on theirs. Personally. I'd give a B+ or maybe A- to their beers.

I have heard a lot of people complain about the Ranger. I thought it was a fine beer. The best IPA I ever had? Certainly not. But I don't think every beer has to strive for the most complex beer you've ever put in your mouth. Sometimes, it just drinks good, and that's good enough for me.

Commercial Beer Reviews / Re: Great Divide's Tripel
« on: October 03, 2010, 03:55:19 AM »
Labels have more control over our purchase making decisions than most of us could ever realize.

Haven't had the GD tripel yet but I will see if I can find it. Love the Titan and the Yeti. I don't think I have had any of their other beers.

Ingredients / Re: Briess Pilsen Malt
« on: October 01, 2010, 08:16:20 PM »
Bries pils is a bit one dimensional. Its a hard to beat the quality of a good German pils malt. That said, Rahr about matches it.

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