« on: January 05, 2013, 01:39:33 PM »
I think Steve is right on the money!! With more and more breweries making really good beer it takes something "more". I love that phrase "relationship, information, experience, identity". !! Beer drinkers want to identify with the brewery/brewer on a personal level. In most cases that can only be done in small breweries. Sure you might get an email from a big brewer....but what about a personal tour? My brother own a very small boutique winery that makes incredible wine. He gives personal tours and barrel tasting to his customers. They then identify with him and the winery and they buy lots of wine. Otherwise he is just another great winery in a sea of great wineries.
Someday I hope to own a small brewery but I have already begun to build relationships with potential customers. I have poured at charity beer festivals, donated homebrewing lessons, and invited complete strangers over to see the "brewery" and have a beer. I even have Facebook page with over 650 people following my brewing/progress. I can only assume because at some level I have contributed to their "relationship, information, experience, identity" of craft beer.