« on: August 18, 2011, 11:47:40 AM »
We use Facebook as marketing tool. Instead of connecting lost friends we connect current customers. It Actually works. Twitter is a waste of time.Tim - I understand the concept. Since it's free, you don't lose anything but your time, so there's no reason not to do it, but how do you turn worldwide interest into cash in your pocket? Your long-lost out-of-town friends won't just send you money for nothing, will they? They still have to go to you establishment to buy your product.
Good point. A small local brewer doesn't benefit monetarily from a fan across the country that has never had his beer.
We actually decided NOT to have a facebook page as a "prestige and mystery" branding. It's worked well. I've had a lot of people show up at the brewery simply because they could not find out enough about us. Also, I hate facebook. So that worked well for me.