"Organic" yeast sounds like a gimmick.
Yeah I wondered about that too. Clearly it is important to a growing segment of the market. Specifically I wondered how the managed culturing yeast in a way that it could be described as organic. I wouldn't be surprised if most or all yeast could be labeled 'organic.'
Regardless, I too am interested. The thing I see regardless of packaging (smack pack, can, vial...) is that they all are attempts to meet the needs of the producer. No one seems to make packaging that meets the desires of the homebrewer.
As an example of what I am talking about: if they would put a spout on the package it would be more sanitary (no package entirely open to the air) and effective (how many times have you cussed while trying to pour a smack pack into the top of an Erlenmeyer flask?)
I think everything what grows is organic. And everything what is on this planet is natural.
Do not let me start on word "fresh".
Sometimes words lose their meanings in this age.