Woo Hoo. My mead got passed thru at Philly
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I didn't pay attention to the Bud commercial since I was brewing a crisp, clean Kolsch during the game so I can party with my friends.
I agree, death knell for "Bud" .
But did you brew it "The Hard Way"...? (from a control room?)
The more I think about this the deeper the rabbit hole gets...
Things I would like to add to the cost of a pint:
Brewing equipment, a % of the total cost until the equipment has paid for itself
fermentation equipment, ferm chamber, carboys, and such
Yeast management and propagation equipment
DIY projects for the brewery
see i keep getting deeper and deeper...lol