« on: June 05, 2015, 02:32:02 PM »
I'm looking for honest feedback. I haven't 100% sold myself on my idea or anything, but I think it makes sense within the limited confines of this great city (Portland).
I live in Portland and am coming into a decent chunk of money to invest (high five figures to low six figures) in the next month or two. As I am still just 31 and I am already on my second career (and not really happy about it), I am considering trying to start a brewery, but not right away. My plan is to first open a beer cart. Here in Portland, we have several "pods" of food carts - essentially plots of land filled with trailors or trucks that serve restaurant-quality food. The carts usually have longterm or month-month leases and they are fun and interesting. Some carts have gone on to expand into brick and mortar restaurants, some have become small chains. Many more just trod along or close down. They've become an established restaurant format over the past decade or so, but nowhere more than Portland. For the past year, beer and wine have been allowed and now most (but not all) of the good pods in Portland have a "beer cart."
My plan is to open one of these beer carts or buy an existing one, then get a lawyer to clear all the paperwork for a nano-brewery, aligning the name of the cart and the brewery so that, when I open a brewery, my beer cart can be my "tasting room" and the brand will already be a little bit established. My plan is to rely on the beer cart's success first, then transition into selling my own beer from a 3BBL (or smaller) system. The thought is that I could have a storefront in a central neighborhood with relatively cheap real estate, while brewing in the cheapest lowest-rent chunk of real estate in Portland. And I wouldn't have to worry about running a pub, just brewing, filling my own kegs, and selling beer by the pint (mine and others).
Also, in this plan, I would keep my day job, brew by myself (or with buddies) and would hire someone (probably two people part time) to work the taps most of the time - at least for the first year or two (I get summers off, so I would be more active during the high season). I would enter every festival/competition and would save/invest everything back into the business for the first year or two and would eventually try hand bottling some "special" beers in 750mL Belgian bottles, and maybe getting a mobile canner or bottler to come around. The ultimate endgame would be to expand to a decent-sized brewpub.
Assuming I can do all this without taking out any loans, does this sound workable?