I guess it depends on how far it goes. I just worry when breweries become macro in size that their products will be macro in quality. It signifies a shift in how the business is operated, and it might not be for the better. It might be awesome, but it already IS awesome, so in this case I fear change.
But this area is an un-tapped market and I'm sure that is what they are looking at. There are several craft breweries that have been established in the past few years and they have done very well; R.J. Rockers and Thomas Creek to name two within 30 miles of here and they are balls-to-the-wall with sales. This is in an area where Coors light used to be concidered gormet beer and when they came out with Bud Light with Lime, well, it was described as Heaven on Earth <shudder>.
The job market here (upstate SC and western NC) is booming and new companies are locating here by the droves because of cheap labor and easy access...I-26, 85, 20 & 40...crossing the landscape along with the ports of Charleston, Savannah & Wilmington and the GSP and Charlotte airports. Not to mention the climate
USC, UNC, Chappel Hill, Mars Hill,Clemson, Wofford and Converse College, etc.. are located here also.
This has brought folks from all over the country and along with them a taste for the better stuff.