Well, call me a curmudgeon, but I live in NorCal and finally tried this beer and was greatly unimpressed. The two rye beers I am most familiar with are Bittersweet Lenny's RIPA and Denny's Rye IPA (I have brewed the latter 4 times, and 3 times it came out great--the other time I had just made an equipment change and it was, uh, chewy). (I realize Bittersweet Lenny's isn't a 1:1 comparison, but it does have that "rye" thing going on.)
The store I bought it from takes good care of beer, so I did give it a good chance. I just thought it was a let-down. Denny's recipe is spicier, hoppier, & tastier--it's just more present overall as a beer. If I find Ruthless Rye on tap I'll give it another chance, but I just didn't see what the fuss is about. Full disclosure: I'm also not a big fan of Torpedo (there are far better IPAs) or even SNPA, though this year's Celebration seemed extra-good, and I had the Estate ale on tap at Toronado and loved it.