Big, big mistake happening here folks.
Why is that? Other than the beer selection that is.
I'm looking at from a business angle - not as a consumer.
Perception is going to be hard to over come from parents who will view this as a "beer joint" now. Kids have a huge influence on parent's choice where to eat, especially at fast food places like BK, McD's, etc... Not all, but a lot will choose not to trade there because of it. Perception being the key word here. They are going to lose a lot of customers.
At the same time they will gain a lot of customers, which is the goal. I can imagine a lot of "freebies" to friends from the workers which already occurs with the other products in these type establishments. I'm going to get blasted for saying that but we all know it happens. The liability is going to be huge. A drunken underage person slam into a family on the way home and admits their friend slipped them beer. Shudder at the thought.
I guess BK doesn't have a legal department that reviews these things first.
Personally and as a consumer I think it should be a federal law that every food establishment should have to have on tap at least 10 different beers, 15 on Saturday, 24 hours a day.