You know, when I tasted this beer when it first came out 6 years ago or so, I really didn't like it. The bitterness was like earwax. Not sure if I've changed or the beer has changed, but I enjoy it now
When I first started really getting into beer, I didn't like IPAs much. I thought they were just too bitter, and liked Belgians best. I was (am) a big trader and over time, got to sample lots of different beers.
My tastes changed after I had drank about 50 versions of IPA. I finally realized they weren't too bitter, but rather the first few (common) commercial examples I had tried just weren't that great.
It does take time to adjust your pallet from regular joe to hop head beer geek though.
I will be trying this citra IPA thingie just as soon as I can get some citra. No rush though, I still have seven recipes in the queue without having to order more. My fridge and freezer are pretty full of stuff right now