It just seems to me that all beer is "crafted". Why not just drop the pretense and call it "good beer"? "Artisanal beer" has a nice ring to it too.
Sure, artisanal, like cheese, but that probably would ring a little snooty to a lot of beer drinkers.
I think some beer is "crafted" in the same way that Corn Flakes are "crafted", while other beer is crafted with the love and care that is similar to the way an artisanal loaf of bread is "crafted". It's nice to have some way to make the distinction.