I found the show very interesting and wish it had kept going, because it certainly got people interested in craft beer. Although the show was a bit "formulamatic," it was still pretty good. Basically Sam cruises around looking for extremely exotic ingredients, then brews a test batch, then they brew a production batch, there's "a potential issue" for a little dramatic effect, then the show ends with everyone drinking a beer and being happy. A little cheesy, maybe, but how many people do you think went hog wild over the beers they featured in the show? Even I have drank two bottles of b****es Brew (and still keep one on display). Although to be fair, I would have probably bought BB even without the TV show.
Still, the show certainly introduced a lot of people to craft beer, and the skill and craftsmanship it takes to create it. I like the show a lot better than some (?) of the other beer shows I've seen where they mostly go around and get drunk.
We need more beer shows on TV, good ones.
Another oddity related to the show was that it sparked extremely heated, ridiculous love/hate discussions on "certain beer related websites."
ETA: LOL at the word filter zapping the name of the brew
(?) I've definitely seen one show where they go to great bars, then don't bother explaining much except how much they're going to drink. BORING. Although it's been a while so I can't remember the name of it...