And once you find a store that can give you it fresh (and appreciates you asking), keep going back!
I take HUGE issue with so-called "Better Beer" Stores that store beer improperly, sell out-of-date beer, and just don't take good care of it. Not only am I paying full price for damaged product, but the lack of commitment to quality is hurting brewers' reputation, potential customer base, and bottom line.
*gets off soapbox*