One of the guys from my homebrew club just got back from a trip to Belgium. He said they were at a bus stop, and noticed a bottle neck sticking out of a brown paper bag sitting next to a bench. His friend he was visiting said, "Hey, wanna see a Belgian 40oz?" He grabbed the bag and pulled out a bottle of Duvel. Apparently normal people over there drink macrolager and mostly bums drink Duvel because it's cheap and strong.
I'm not sure about the veracity of that story, but I thought it was funny.