Our county fair hosts a homebrew competition each year and has a booth during the fair which displays the winning beers and ribbons. It's an okay display but boring, with nothing but bottles of beer and ribbons. Additionally, this year saw a record low number of entries (24) and I have heard a lot of grumblings from local club members about the poor quality of judging and overall lame-ness of the booth. I don't want to see the competition removed from the fair, so I approached the Homebrew competition superintendant and discussed the problem. I made a few suggestions and was promptly made vice-superintendant for next year, in charge of making the booth better.
I'm actually pretty excited about the opportunity and am looking for suggestions to improve our display and increase participation in the comp. My goals for the display are to promote homebrewing to the community and advertise the two local clubs. I hope to improve the judging as well, as the current judges don't provide much if any feedback and the score sheets they use are terrible. Any ideas would be appreciated. Keep in mind that our booth is 16' x 8', of which half is taken up with the winners display. Here are a few things I am thinking about:
1. Use BCJP score sheets instead of crappy score sheet currently used, and encourage/require judges to provide feedback of some kind (though we don't have any certified judges).
2. Have a display with beer equipment and supplies (grains, hops, etc).
3. Staff the display to answer questions and sign up new members.
4. Possibly have a brewing demonstration one evening.
5. Display board with pictures of our club brewing and/or of the brewing process.