Author Topic: Why is Dead Guy Ale so expensive?  (Read 2510 times)

Offline glitterbug

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Why is Dead Guy Ale so expensive?
« on: February 23, 2010, 09:45:20 AM »
I like the beer but at $15 a six pack here in Texas, I rarely ever buy it. Is there some reason it is so expensive?
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Offline blatz

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Re: Why is Dead Guy Ale so expensive?
« Reply #1 on: February 23, 2010, 09:53:15 AM »
Rogue in general is wayyy overpriced, IMO.

$6.49 is the FLOOR for bombers. 
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Offline theDarkSide

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Re: Why is Dead Guy Ale so expensive?
« Reply #2 on: February 23, 2010, 09:53:34 AM »
Well they say everything is bigger in Texas, including the price tag I guess.

Haven't bought it in a while but I'm sure it's not that much here in New England...otherwise I would have passed on it.  I did when I saw Green Flash West Coast IPA was $16 a 6 pack in Massachusetts.  I just went home and made my own 5 gallon batch.
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Offline denny

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Re: Why is Dead Guy Ale so expensive?
« Reply #3 on: February 23, 2010, 10:19:48 AM »
I'm about 60 mi. from the brewery and it's about $6.99 here.
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Offline mikeypedersen

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Re: Why is Dead Guy Ale so expensive?
« Reply #4 on: February 23, 2010, 10:21:02 AM »
Yeah, all of their beers carry that large price tag.  It tends to steer me towards other beers!

Offline The Professor

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Re: Why is Dead Guy Ale so expensive?
« Reply #5 on: February 23, 2010, 10:34:17 AM »
I like Dead Guy Ale and do pick a few up once in a while.

But I often ask why MANY so called  "craft" beers are priced the way they are, although I would expect to pay more for things like Barleywines where more raw materials are used and more space and time are dedicated to good conditioning and proper aging.   But many decidedly 'average'  beers are selling for prices well above average.
Another  growing trend seems to be 4-packs at high 6-pack prices. 
Too often, many of these beers are beers to try once...they simply wind up being not worth the premium price tag.
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Offline bluesman

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Re: Why is Dead Guy Ale so expensive?
« Reply #6 on: February 23, 2010, 10:39:14 AM »
Because they can charge that much and still sell it. I won't pay $15.00 for a six pack of any beer. I like to buy singles of various beers. I'm always on the search for new and different beers.
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Offline denny

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Re: Why is Dead Guy Ale so expensive?
« Reply #7 on: February 23, 2010, 10:41:18 AM »
But I often ask why MANY so called  "craft" beers are priced the way they are, although I would expect to pay more for things like Barleywines where more raw materials are used and more space and time are dedicated to good conditioning and proper aging

I think it has to do with "economy of scale".  The smaller the brewery, the more things cost them due to the smaller volume.
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Offline speed

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Re: Why is Dead Guy Ale so expensive?
« Reply #8 on: February 23, 2010, 10:59:45 AM »
there you go denny, i think you hit the nail on the head. just like wal-mart, the bigger you are the cheaper you can sell stuff because you can buy in quantity.

Offline theDarkSide

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Re: Why is Dead Guy Ale so expensive?
« Reply #9 on: February 23, 2010, 11:31:26 AM »
Also, don't forget some states charge more in taxes than others.  Massachusetts tax on alcohol just went from 0% to 6.25%
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Offline babalu87

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Re: Why is Dead Guy Ale so expensive?
« Reply #10 on: February 23, 2010, 11:34:28 AM »
Also, don't forget some states charge more in taxes than others.  Massachusetts tax on alcohol just went from 0% to 6.25%

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Offline beersk

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Re: Why is Dead Guy Ale so expensive?
« Reply #11 on: February 23, 2010, 12:33:01 PM »
This is why I don't drink Rogue's beers.  They explicitly claim that they do everything as CHEAPLY as possible in their brew process, YET their beer is among the most expensive on the market...Bourgeois!
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Offline nicneufeld

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Re: Why is Dead Guy Ale so expensive?
« Reply #12 on: February 23, 2010, 12:50:15 PM »
I'm a cheapskate, so I generally buy these beers once...if I really like them, $15 bucks will almost buy enough raw materials to do a whole batch of a clone for most beers!  There are a few beers, and a few styles, that I still buy commercially from time to time.  But 15 bucks for a sixer, I don't pay that much for my yearly purchase of Bigfoot!  Speaking of...is that out?  I better not have missed it this year!

Offline beerocd

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Re: Why is Dead Guy Ale so expensive?
« Reply #13 on: February 23, 2010, 12:58:10 PM »
Beer tasting events are the way to go. I recently tasted 30 different beers for only $10. These were lambics, imperials, extremes. I would have generally been disappointed with most of them as a purchase. Liked all the lambics, Delerium Noel was good, and Really liked Southern Tier Choklat. The other 20 samples - I figure saved me a couple hundred bucks.
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Offline tygo

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Re: Why is Dead Guy Ale so expensive?
« Reply #14 on: February 23, 2010, 02:30:44 PM »
Speaking of...is that out?  I better not have missed it this year!

Yeah, I grabbed a sixer of it about two weeks ago.
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