Author Topic: Zymurgy Magazine?  (Read 21572 times)

Offline beerocd

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Re: Zymurgy Magazine?
« Reply #45 on: February 25, 2010, 02:59:41 PM »
Go NASCAR - advertisements all over the place. Free access = more eyeballs = more ad sales. Glitterbug's idea of staggered release of articles was good too for encouraging membership. Paid members get first peek at newest articles.
« Last Edit: February 25, 2010, 03:01:59 PM by beerocd »
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Offline mikeypedersen

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Re: Zymurgy Magazine?
« Reply #46 on: February 25, 2010, 03:06:47 PM »
I agree, Glitterbug's idea seems like an excellent way to handle this!

Offline rabid_dingo

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Re: Zymurgy Magazine?
« Reply #47 on: February 26, 2010, 12:27:09 AM »
I'll throw my vote into the "I want a Kindle version" Or kindle for iPod/iTouch versions.

I have to say, or ask that is...If the distribution of the magazine is based on paid subscriptions how
does that translate to additional cost to the AHA/printing company? Is it based on potential revenue lost
by distribution to LHBS's where the issues are available to purchase?

If I hand my copy over to my non-member friend did the AHA just lose money? Even though I am a member.

I'm just trying to understand the cost and revenue process for publications. I have never really thought about it.
Ruben * Colorado :)

Offline glitterbug

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Re: Zymurgy Magazine?
« Reply #48 on: February 26, 2010, 08:20:51 AM »
I'm just trying to understand the cost and revenue process for publications. I have never really thought about it.

It is really no different than any other business. You have costs and revenues or Profit = Revenue - Cost.
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Offline dean

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Re: Zymurgy Magazine?
« Reply #49 on: February 26, 2010, 10:32:57 AM »
WOHOOOOOO!  Got my first issue today... and it couldn't be more perfect for my first one... I definitely like being "outside the box".   :D

Offline glitterbug

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Re: Zymurgy Magazine?
« Reply #50 on: February 26, 2010, 12:10:18 PM »
I definitely like being "outside the box".   :D

You are "10 miles outside and away from the box"  :D
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Offline hopfenundmalz

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Re: Zymurgy Magazine?
« Reply #51 on: February 26, 2010, 05:43:15 PM »
WOHOOOOOO!  Got my first issue today... and it couldn't be more perfect for my first one... I definitely like being "outside the box".   :D

Mine arrived this afternoon.  So Dean, you don't live to far out in the sticks.
Jeff Rankert
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Offline dean

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Re: Zymurgy Magazine?
« Reply #52 on: February 27, 2010, 05:42:20 AM »

Mine arrived this afternoon.  So Dean, you don't live to far out in the sticks.

Just far enough that I can't get cable or high speed internet, I tried the "3G" wireless and its slower than dialup... the operator said there were no 3G towers close enough to me.  All the whoopla on TV about maps are 110% bullshyt... at least what they show for MI.   ::)

Wow... whoever questioned why Deadguy Ale is so expensive should read a copy of Zymurgy this month eh?   ;D

Offline hokerer

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Re: Zymurgy Magazine?
« Reply #53 on: March 03, 2010, 07:00:39 AM »
Mine arrived this afternoon.  So Dean, you don't live to far out in the sticks.

Talk about out in the sticks, my issue finally came in yesterday's (Tue) mail.
Joe

Offline sienabrewer

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Re: Zymurgy Magazine?
« Reply #54 on: March 03, 2010, 07:25:04 AM »

I have to say, or ask that is...If the distribution of the magazine is based on paid subscriptions how
does that translate to additional cost to the AHA/printing company? Is it based on potential revenue lost
by distribution to LHBS's where the issues are available to purchase?

If I hand my copy over to my non-member friend did the AHA just lose money? Even though I am a member.

I'm just trying to understand the cost and revenue process for publications. I have never really thought about it.

This was my first thought too.  How much money is the AHA spending in addition to the dues the individual member pays to receive the magazine?  I can understand removing the magazine from book stores and shops and distributing it solely to members only.  I'll offer my opinion, which is simple.  After spending all day in front of a computer working, the last thing I want to do when I go home is read my hobby magazines (I have a few)....on a computer.  Aside from supporting homebrewing through my dues, I can honestly say the magazine (in paper) is why I subscribe.  I honestly have no problem paying a bit more if that would be the case.  However, if the magazine were to go to online only I would in all likelihood let my membership run out..

Offline theDarkSide

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Re: Zymurgy Magazine?
« Reply #55 on: March 03, 2010, 08:09:02 AM »
Mine arrived this afternoon.  So Dean, you don't live to far out in the sticks.

Talk about out in the sticks, my issue finally came in yesterday's (Tue) mail.

Got you beat...still waiting on mine in NH.
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Offline tygo

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Re: Zymurgy Magazine?
« Reply #56 on: March 03, 2010, 08:48:27 AM »
Just got mine yesterday.
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Online Kaiser

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Re: Zymurgy Magazine?
« Reply #57 on: March 03, 2010, 09:55:24 AM »
Got you beat...still waiting on mine in NH.

Some NH folks already got them. There were comments about my article in Brew Free or Die e-mail just a few days ago. But those live mostly in southern NH.

Kai

Offline theDarkSide

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Re: Zymurgy Magazine?
« Reply #58 on: March 03, 2010, 09:57:10 AM »
Got you beat...still waiting on mine in NH.

Some NH folks already got them. There were comments about my article in Brew Free or Die e-mail just a few days ago. But those live mostly in southern NH.

Kai

I'm in Southern NH in BFD territory but hopefully it's there today ( or maybe the wife hid it on me ).  I usually get it sooner or later.
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Offline hopfenundmalz

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Re: Zymurgy Magazine?
« Reply #59 on: March 03, 2010, 10:00:54 AM »
Wow, some are much later than me.  No more complaints about my Post Office.
Jeff Rankert
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