An editorial in today’s St. Louis Post-Dispatch (http://www.stltoday.com/news/opinion/columns/craft-or-crafty-consumers-deserve-to-know-the-truth/article_e34ce949-d34a-5b0f-ba92-9e6db5a3ed99.html
) states that if you think craft breweries are a good force in America, then take the time to familiarize yourself with who is brewing the beer you are drinking and support them.
“It makes a difference. By supporting small and independent craft brewers across the country, we are giving them a chance to thrive in business, create more jobs, boost the economy and compete against the massive corporations that have controlled the market for so long.”
Just two international conglomerates (SAB Miller – London, and A-B InBev - Belgium), control most of the 2nd tier of beer distribution. AB InBev is attempting to expand its reach with a deal that could result in 80% of all U.S. beer distributors being controlled in one fashion or another by these two.
As homebrewers, it may not seem intuitive that we have any “skin in the game”, and perhaps we don’t in the same context of the 2,100+ craft brewers in the US. But as the pipeline for future craft brewers, and as some of the most passionate Evang-ALE-ists, we can and should be concerned about the issues presented in this piece, and we should definitely consider how we support our brethren who wear rubber boots!
If you agree with this sentiment, please read the article and chime in with support. Share it via Facebook, Twitter and amongst your friends and others who you believe this message resonates with. Make an extra effort this holiday season to visit one of your local, small, traditional and independent craft brewers. Support them and share instagram photos drinking a true indie craft beer. Demand indie craft beer choices at the stores and restaurants you frequent.
I believe that this matters to homebrewers, beer enthusiasts, and to the long term health and diversity of craft brewers here in the US.