I remember hearing Charlie Bamforth tell a story from his Bass days. One of the Bass breweries was having problems with an off-flavor (maybe diacetyl), and they sent him up to "fix" it. After Charlie solved the problem, all of their vendors were sending back their Bass orders, because customers got used to, and demanded, the off-flavored beer.
If people really think the beer sucks, they should stop buying it. People vote with their wallets.
As CEO of a company, you have a legal obligation (fiduciary duty) to your stockholders. You're legally obligated to make your company more profitable. Some states allow corporations to voluntarily consider more factors (triple bottom line) in their governance, like how your decisions affect employees, vendors, suppliers, etc, but in most places, you have a legal duty to your stockholders, and no duty to anyone else.