"They sell these beers through their strong distribution channels, but market these faux-craft beers as if they were from independent, locally owned craft breweries
This sentence, or at least the part I bolded, just seems like hyperbole. Absence of a prominent "big beer" logo on a bottle - sure. Actually pretending to be something they are not? - I don't see it.
Remember the old Bud campaign that said "It's not heavy like an import" and "Darker heavier beers could hide flaws" - I didn't see any craft beer uproar. if we are worried that someone will be fooled and enjoy a "faux-craft" beer why weren't we worried about the big companies perpetuating consumer lack of knowledge with further misinformation?
Instead of ridiculing craft beer they are imitating it.
Wasn't Blue Moon created at Sandlot? I don't like that particular beer but those guys do an amazing job IMO. I have no use for Coors Light but I wouldn't hesitate for a second to get another What The Helles Bill just based on who their owner is.
This article would be better limited to distribution IMO. Make sure the kinds of practices that shut small breweries out are outlawed. Give everyone a fair chance. Everyone wants that, and it's reasonable. But it's not like the little guys are the only ones allowed to make "good" beer. And the concept that a brewery loses craft status overnight when bought by a big brewery is ridiculous to me.
I'm going to assume that most breweries that were started in decades past thought they could make better beer than what was being offered. And I know several of us have asked Gordon how to get medals and been told to make better beer.
Same goes for the pros. Make better beer. If the faux-craft version is better than what you make, do better. If it isn't, count on your consumers to make the right choice. Again, assuming you have market access...