why do we even have to define a craft brewery. it is really the beer that seems to be in question. american lager versus everything else.
Why indeed! I'm still
convinced that the "craft" definition itself will ultimately fall by the wayside as good beer wins over new fans. Beer should be judged on its own merits anyway, rather than an increasingly tired marketing term or even the size of the manufacturer. Even American lager is not all bad or evil...nor is the use of adjuncts; after all, quite a few "craft" and
pub brewers (the smart ones, anyway) are making their own versions of American lager (and using adjuncts in those, as well as their other beers).
There has been (for a while now, from what I've observed) a perception by the public that the "craft" segment of the industry projects a kind of arrogance. If anything, the recently released statement reinforces that perception. Problem is, the arrogance all too often isn't justified (judging by some of the products hitting the shelves of late). I totally agree with the others who have opined that good beer is good beer
...and good beer has always been and will continue to be different things to different people. I love "craft" beer...if it is good.
I think that the BA statement was wrongheaded on multiple levels. I understand that part of their function as a trade organization is to generate positive hype (and hype is what it is)...but unfortunately they have inadvertently shot themselves in the foot with the current brewhaha.
By the way, the band/major label analogy put forth earlier in the thread by joeysmokedporter
is gem! Spot on!