As far as major commercial ciders go, I think they're fine. There's all sorts of better stuff out there, sure, assuming you're lucky enough to have a good local ciderer, or live near a liquor store that's curated by someone with an interest in cider. For something that's readily available, though, Crispin Original (blue label) is pretty decent as a go-to.
That said, I'll agree that most of their "artisanal reserve" stuff is more gimmicky than good. Just like most things that feature the word artisanal prominently on the label, really.