[brewmichigan]

Ommegang partners with HBO to create new beer lineup.

http://thedailystar.com/localnews/x983997502/Ommegang-to-produce-regal-ale-for-HBO-series

[Jimmy K]

I saw that. I expected it to be a BMC creation, so I was surprised to see it was Ommegang. Not sure why though, Dogfish has been successful with their music beer series, a partnership with Sony, so why not a TV parnership? I'm sure fermented products would play a big role in that world (never seen it myself).

[majorvices]

Mmmmyeah .... that's pretty corny.

[narcout]

I like Ommegang, but I have a hard time getting excited about a blonde ale.

[nateo]

That is brilliant. I was at an AHA rally last year, and every person there was a Game of Thrones fan. The Venn diagram of "beer nerds" plus "nerds" is basically just one circle.

[Jimmy K]

The Venn diagram of "beer nerds" plus "nerds" is basically just one circle.

lol