I agree with everyone that have pointed out that with ~90+% market share the big boys don't need to react just yet. Yep. That's just what Newspaper's thought about the internet. Then they found out it was it too late.
Corp. mindset. They have more like 80-85% of the market when you include regionals not in the B.A. figures and imports. Many of the popular imports are owned by ABInbev and Miller-Coors, so you have to consider that.
Black Crown, but I'm not expecting much.
For clarity's sake.
This is taken from an article written by CNN Money.
"By comparison, the big breweries are, in fact, very big: In 2011, Anheuser-Busch shipped 98.8 million barrels, a market share of 47.7%. Meanwhile, MillerCoors (a joint venture between Molson Coors (TAP) and SABMiller PLC) had a share of 28.4%. Meanwhile, in 2011 the average craft brewery shipped 5,911 barrels while the median barrel count was just 550 barrels."
So between ABInBev and SABMiller, they produce 76.1% of the market share. Which is still the overwhelming majority share.
This is an interesting read.http://management.fortune.cnn.com/2012/11/15/big-beer-craft-brewers/