I think, if you think Bud doesn't "get it," then you don't really "get" what Bud is doing.
Most of this country, and the world now, I guess, is buying the American Light Lager.
I just came back from family vacation at Disney. I visited the Miller Ale House, (actually, I just read the beer menu posted on the outside, and decided it wasn't worth my time), The Miller (as in Miller-Coors or whatever the conglomerate is called these days) Ale House had one or two ales available, one being Guinness, one "craft" beer in Sam Adams Boston Lager, and 64 varieties of American Lager (including imports)....
The place was packed....and no one seemed to be holding their nose and being forced to drink it. The truth of the matter is, I just don't get it.
I didn't make it downtown, but I couldn't find a decent local craft beer in the liquor stores, either. I have nothing good to say about Disney's brewpub, either.
They (Bud, MC, Disney) are just doing what big business does, make more money. If they make a profit on something, they sell it and market it.....they care not if it is what I like....as long as someone does. They may be alarmed at the trend of craft beer vs. their own products, but they sure aren't worried about its market share.