Author Topic: Why does Budweiser just not get it?  (Read 12838 times)

Offline majorvices

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Why does Budweiser just not get it?
« Reply #60 on: January 15, 2013, 03:40:34 PM »
I understand what you all are saying but I still don't understand why a company that could most likely make a great beer to compete with other breweries such as Sam Adams or Sierra Nevada comes up with products that ultimately fail, as I am assuming this Black Crown is going to. All they are doing is making a beer that is going to compete with their other brands.

What if they made a truly great all malt pilsner and kept the price reasonable? I think they could target some of these other larger craft breweries that are slowly creeping in on their market share.

The crazy thing to me is that the beer they are choosing to go as the mass produce selection out of their sample pack is the one that got the least positive review in Beer Advocate. Of course, I realize that BA is not the end all be all. Just strikes me as as strike out where they could really take back some of the market share they are losing from SA and SN.
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Offline Joe Sr.

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Re: Why does Budweiser just not get it?
« Reply #61 on: January 15, 2013, 03:49:57 PM »
They need to bring back Bud Dry.
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Re: Why does Budweiser just not get it?
« Reply #62 on: January 15, 2013, 05:09:56 PM »
What if they made a truly great all malt pilsner and kept the price reasonable?

Michelob?
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Offline The Professor

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Re: Why does Budweiser just not get it?
« Reply #63 on: January 15, 2013, 05:50:16 PM »
What if they made a truly great all malt pilsner and kept the price reasonable?

Michelob?

I'll agree with you there.  Michelob is definitely a very good beer, especially considering the source (though technically, they position it as a 'lager', and not specifically as  a pilsener).

I think it's a shame that it is seen so rarely on draft anymore.
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Offline majorvices

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Why does Budweiser just not get it?
« Reply #64 on: January 15, 2013, 07:40:05 PM »
What if they made a truly great all malt pilsner and kept the price reasonable?

Michelob?

I'd hesitate to call it "truly great" ..... I'm thinking along the lines on Troeg's Sunshine Pils or, even Victory Prima Pils.
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Offline brewmichigan

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Re: Why does Budweiser just not get it?
« Reply #65 on: January 16, 2013, 08:08:01 AM »
What if they made a truly great all malt pilsner and kept the price reasonable?

Michelob?

I'd hesitate to call it "truly great" ..... I'm thinking along the lines on Troeg's Sunshine Pils or, even Victory Prima Pils.

Believe it or not but those beers are just too hoppy for the normal consumer. I buy those beers along with Noble Pils and sometimes Summerfest (which gets the best reviews) and give them to my dad and uncle and they both remark on how bitter or hoppy the taste is. After years of drinking IPAs these beers seem tame to me but they notice it right away. I'm assuming most people would react the same way and not buy it.
Mike --- Flint, Michigan

Offline dirk_mclargehuge

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Re: Why does Budweiser just not get it?
« Reply #66 on: January 16, 2013, 05:32:46 PM »
I don't know why anyone cares why Budweiser doesn't get it. Ultimately, their goal, as any business, is to get and keep majority market share. They have it. When it was an American company, they tried with their American Ale.

But that was doomed from the start, flavor aside. The craft beer community started b****ing about it the moment it was announced. (Kinda like this.) Then we tasted it. Yeah, we were right.  It was crap.

Here's what craft brewers should be fearing: ABInBev decides to make a version of the number one beer in the country: Pliny the Elder.

If the management decided to make a DIPA to rival Pliny, they could do it.  They employ great brewers. (Before you tell me they don't, remember that Mitch Steele and Dan Carey both worked for Budweiser.) They have amazing technology. And they could make an amazing DIPA.

That's what I would do if I were in charge.

Offline brewmichigan

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Re: Why does Budweiser just not get it?
« Reply #67 on: January 17, 2013, 06:50:45 AM »
Here's what craft brewers should be fearing: ABInBev decides to make a version of the number one beer in the country: Pliny the Elder.

If the management decided to make a DIPA to rival Pliny, they could do it.  They employ great brewers. (Before you tell me they don't, remember that Mitch Steele and Dan Carey both worked for Budweiser.) They have amazing technology. And they could make an amazing DIPA.

That's what I would do if I were in charge.

Who would buy it though?

I would venture a guess that 90% of people who buy Pliny know who makes it and where it comes from. It AB-Inbev made it, those 90% would not be loyal to them and who in their current market would buy something like that? I just don't see that as a plausible option.
Mike --- Flint, Michigan

Online kramerog

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Re: Why does Budweiser just not get it?
« Reply #68 on: January 17, 2013, 09:15:10 AM »
The Hops book indicates that Bud does get it kinda.  When BMC came out with the "I can't taste my beer ads," Bud started making their beers incrementally hoppier.  Bud understands that most consumers want to be able to taste their beer, but not much.  Over time, Bud may continue to get hoppier but it'll be really hard for people to notice the evolution. 
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Offline dirk_mclargehuge

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Re: Why does Budweiser just not get it?
« Reply #69 on: January 17, 2013, 09:15:54 AM »
Here's what craft brewers should be fearing: ABInBev decides to make a version of the number one beer in the country: Pliny the Elder.

If the management decided to make a DIPA to rival Pliny, they could do it.  They employ great brewers. (Before you tell me they don't, remember that Mitch Steele and Dan Carey both worked for Budweiser.) They have amazing technology. And they could make an amazing DIPA.

That's what I would do if I were in charge.

Who would buy it though?

I would venture a guess that 90% of people who buy Pliny know who makes it and where it comes from. It AB-Inbev made it, those 90% would not be loyal to them and who in their current market would buy something like that? I just don't see that as a plausible option.
If it was good, I would drink it. I would know it came from the plant in Houston, just a day's drive away.

Frankly, I don't get the whole "hate AB and MC and everything they make" mindset. I guess it's like the Mac and Linux people hating Microsoft. It's "I'm cooler than 92% of the beer drinkers in the country." Or,  "I live in a cooler state than the other 49." I don't drink AB and MC beers generally. I like Budweiser, I like Coors Light. There is a time and a place for any beer.

Except Lone Star Bock. That stuff's nasty.

Offline weithman5

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Re: Why does Budweiser just not get it?
« Reply #70 on: January 17, 2013, 09:31:50 AM »
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Offline brewmanator

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Re: Why does Budweiser just not get it?
« Reply #71 on: January 17, 2013, 10:16:59 AM »
I had the amazing fortune to see firsthand what a company like Ab-InBev can accomplish if they put some resources toward brewing something other than American-style lagers.  In 2007, my brother and I won the chance to scale up an IPA recipe, and help brew it on A-B’s pilot brewery in St. Louis.  At that time the pilot brewery was under the Michelob brand of A-B.  I learned that they were brewing three, 10 barrel test batches, five days a week working on recipes for beers like Czech Pilseners, Imperial IPAs, German-style Dunkelweizens, Irish Red Ales and American Pale Ales .  These beers were fantastic and would stand up quite well to the finest craft beer examples at that time.  If you think they don’t understand the beer industry from top to bottom you are so mistaken.  They have their hands in every sector of the beer industry.  They reach us beer snobs by purchasing or investing in established companies like Goose Island and Redhook.  They try to retain customers who are ready to leap to craft beer, by making beers like the one the original poster complained about.  That beer was not made for you or me or anyone else who posts to a homebrewing forum on a regular basis.  It was made for the lifelong BMC drinker that wants to try something different, but not too different.   Just as Dirk mentioned if Ab-InBev wanted to make a double IPA, I have no doubt it would be an excellent beer.  They have every resource imaginable to make it happen.  They don’t need to do it, because they are already making those beers for us at Redhook, Goose Island and probably a couple of other breweries that I am not yet aware of.  In the end, I prefer to not support AB-Inbev, SAB Miller or Molson Coors because I like to drink local or make my own.
- Mike

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Re: Why does Budweiser just not get it?
« Reply #72 on: January 17, 2013, 10:22:49 AM »
If it was good, I would drink it.

Sure, you and others would drink it.  Maybe I would, too.  But I think the number is miniscule compared to the number of people buying their current product.
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Offline redbeerman

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Re: Why does Budweiser just not get it?
« Reply #73 on: January 17, 2013, 12:35:47 PM »
If it was good, I would drink it.

Sure, you and others would drink it.  Maybe I would, too.  But I think the number is miniscule compared to the number of people buying their current product.

+1  Just as craft beers market share is miniscule compared to the big guys.  The market for craft beer is growing, but it is still quite small in comparison.
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Offline tschmidlin

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Re: Why does Budweiser just not get it?
« Reply #74 on: January 17, 2013, 10:10:48 PM »
In 2007, my brother and I won the chance to scale up an IPA recipe, and help brew it on A-B’s pilot brewery in St. Louis.  At that time the pilot brewery was under the Michelob brand of A-B.  I learned that they were brewing three, 10 barrel test batches, five days a week working on recipes for beers like Czech Pilseners, Imperial IPAs, German-style Dunkelweizens, Irish Red Ales and American Pale Ales .  These beers were fantastic and would stand up quite well to the finest craft beer examples at that time.
Why were they doing that?  Working on recipes "just in case", developing less expensive versions for their craft partners, something else?
Tom Schmidlin