It's all in your interpretation. I think that the "Time= $$" argument, for me, is on things I HAVE to do (ie., clean gutters, mow, car repairs,etc.). Going to a movie, concert, sporting event, or most importantly, brewing, are things I LOVE to do, and are escapes from the Monday - Friday grind, when I am concerned with having to bring home money. You have to do SOMETHING on the weekends.