Agreed with the other posters here. The number is apparent attenuation, but it's more if a relative measurement. You could likely get close to that if you mash at 150°F, pitch 10 million cells per ml into a 10°P wort and ferment at 20°C, but chances are that's not the beer you are going for.
Recently I did a matrix of 40 fermentations with wort gravities from 3°P to 15°P and inoculations rates from 30 million per ml to 120 million per ml and was quite surprised by the variation in attenuation.
Data will be on my blog soon.