Author Topic: Pros & Cons  (Read 2091 times)

Offline Kit B

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Pros & Cons
« on: February 26, 2013, 10:44:37 AM »
Let me start by saying that I really, really love this magazine.
I look forward to each issue's arrival with GREAT anticipation & enthusiasm.
I typically read each issue, upwards of a dozen times, just to be sure I'm learning & retaining.
I could honestly go on a rant, with huge amounts of praise.
However...I'm observing something that I hoped would never happen to this publication.
It's something that seems to happen to all good publications, once they become well-established.
The advertisements are taking over the precious spaces that used to hold nuggets of pure, golden knowledge.
Is this my imagination?
I sure hope so...
I hope Zymurgy isn't trading function, for fashion.
That would make me sad.

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Offline garyg

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Re: Pros & Cons
« Reply #1 on: February 26, 2013, 11:08:50 AM »
Don't be sad!  We have a set minimum content to ad ratio for Zymurgy, so if we do increase the number of ads in the magazine, we will increase the page count to accommodate.  By this means, more ads = more content.  In fact, last year we added an additional 8 pages to Zymurgy.

Please feel free to continue to enjoy your reading!
Gary Glass
American Homebrewers Association Director
Boulder, Colorado

Offline theDarkSide

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Re: Pros & Cons
« Reply #2 on: February 26, 2013, 11:16:22 AM »
By this means, more ads = more content.

By this standard, zymurgy will look like this by next year:

Hey, if the mail person can deliver it, I'll read it.   ;)

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