I started an online store out my house last fall. I'm going the slow but steady route, gradually releasing kits. I based my initial inventory around ingredients I use, one because I know them, and two if they don't sell, I know I can use them. Most of my sales are local to friends and coworkers, and I have a system of "grain growlers" (ie plastic buckets) that get swapped out full for empty etc... It's over an hours drive to the nearest brick n mortar LHBS. In time, who knows where it goes, bit for now it's fun, and makes me a few extra $$ on the side.