IMO, dumb gimmick.....11 ounce can for the fashonably hip.
I am a curmudgeon, however, as the only can I really like as a beer package is a keg. If ever given the choice, I choose a bottled product over an equivelant canned one....even if I pour it into a glass.
I understand the ecological and beer quality aspects of the can, and appreciate the craft beer movement to provide an "on the go" packaging alternative.....it is just my personal last choice unless I need it for a reason (like a park, or the pool).
But then again, being a homebrewer, with a kegerator, and stainless steel growlers....I am not much of a packaged beer consumer anyway.